When discussing the logo and brand design, Nastassia wanted her clothing to empower those wearing them. She wanted her overall brand to be bold and strong to reflect how she feels about herself and how she wants every one else to feel about themselves.

Nasty Fit is a fitness brand created by an 18 year old fitness blogger named Nastassia Ponomarenko. I reached out to her in 2016 and have since teamed up with her to create her branding, the Nasty Fit logo, and most recently helped her create digital banners for her website and social medias.